Case Study
Outdoor Advertising of America
Benefits.
Digital mobile billboards delivers a lower cost per thousand than most other forms of advertising.
Mobile Billboard Recall.
Specific recall of mobile billboard ad content is significantly higher than recall for other forms of outdoor advertising.
People Notice.
Nielsen conducted 1.256 online surveys with US residents age 18 or older who lived in and around five major cities – Atlanta, Cincinnati, Minneapolis, Phoenix, and Tampa. Respondents were screened for having traveled on specified roads containing digital billboards within the past 30 days
It's Cool.
In gauging consumer attitude toward digital billboards, the study found the majority of respondents appreciated the advertising platform. 72% think digital billboards are a cool way to advertise.
Affordable.
The average cost to reach 1000 viewers on a mobile billboard is a fraction of the total cost when compared to other more traditional advertising methods including print, television, and free standing billboards.